Laudrup Vin – Data analyses that changed courseThe analysis of repeat purchase rate, CAC and customer economics showed that the problem was not too much marketing, but too little.Growth should rest on facts, not assumptions
I advise single brand companies on data analysis and digital business. The analysis becomes a budget, a few must win battles and initiatives that can be measured.
20–25 %
higher efficiency in sales and marketing at Sportbiz/Li‑Ning
After a two-month engagement.
At Laudrup Vin the analysis pointed the opposite way to the assumption
Repeat purchase rateHigh
Cost per new customerLow
Customer economics after fixed costsPositive
The hypothesis was that too many resources were going into the webshop. The conclusion was that too little was being invested.
No discipline owns its own part of the customer journey
The customer does not move through a funnel, but widens and narrows in turn until something tips the decision.
Performance marketing
UX
E-commerce
CRM and email
AI
Creative
The engagement is shaped around you, but always built on your own data
Single brand engagement with The Growth Route
For single brand companies that want one coherent plan: from analysis through budget and must win battles to scored initiatives and regular follow-up.
BasecampData analysis and estimates
Route planBudget and must win battles
AscentScored initiatives and KPIs
BearingRegular follow-up and workshops
Ongoing advisory
A standing engagement with monthly status meetings and quarterly workshops, where the analyses turn into concrete actions in marketing, on the website and in the customer club.
Project engagement
A defined engagement where I analyse one specific challenge and deliver strategic recommendations you can act on straight away.
Clients invest with more confidence when decisions rest on data
“Working with Anders has made our decisions far more data-driven. Last year’s figures are still a reference, but today we steer primarily by budget and the underlying customer economics. That has given us greater confidence to invest offensively – with markedly better results on both top line and earnings.”
“As Karmameju’s Head of Digital Business, Anders drives the digital acceleration we have set out to achieve. The combination of deep technical understanding, fact-based decisions and common-sense commercial instinct are important ingredients for momentum, and Anders has them.”
“What sets Anders apart is that he does not only look at the numbers – he understands the business behind them. He manages to combine data, technology and commercial understanding and turn it into initiatives that make sense for us as a brand. That has made him a valuable sparring partner and given us a far stronger foundation for developing CARE BY ME’s e-commerce.”
“Over a period of two months, Sportbiz/Li‑Ning used Anders Qwist to analyse our customer and marketing activities. […] It was a smooth engagement with the output we wanted, which has improved our efficiency by 20-25%.”
“At Theis Vine we had Anders analyse the value of our lead generation, including breakeven for new leads. The work Anders has done has been of enormous value to our business […]”
The advice rests on experience from both the analysis and the day-to-day operation
Portrait of Anders
My name is Anders Qwist and I am Head of Digital Business at Karmameju.
So I know the decisions my clients face from both the analysis and the daily operation. Through ClimbWise I help other companies make them on solid ground.
The insights show how the analyses turn into decisions
Laudrup Vin – Data analyses that changed courseThe analysis of repeat purchase rate, CAC and customer economics showed that the problem was not too much marketing, but too little.
AI in email marketing: the gain lies in the decision, not in the copy(in Danish)Email is the only channel with full control over what each recipient sees, and zero marginal cost of variation. That is why AI pays off here first.
AI’s value lies not in the model, but in your ability to see where it belongs(in Danish)The barrier to entry is gone. The bottleneck is no longer technical skill, but business understanding — and the ability to choose the form that matches how often the task recurs.The first step is to look at your own numbers
Write a few lines about what you sell and what you want to achieve. Then I will come back with a suggestion for where you can begin.