What do your customers actually buy — and when?(in Danish)Product economics is about understanding what actually drives your business. Not what you think drives it. Most e-commerce companies allocate attention and budget based on…Read the articleThe most important growth decisions can be calculated before the money is spent
Here I share analyses and cases from my work on customer economics, marketing budgets, forecasting and leads. Every article shows the method behind it, so you can use it on your own numbers.
What do your customers actually buy — and when?(in Danish)Product economics is about understanding what actually drives your business. Not what you think drives it. Most e-commerce companies allocate attention and budget based on…Read the article
AI in email marketing: the gain lies in the decision, not in the copy(in Danish)Email is the only channel with full control over what each recipient sees, and zero marginal cost of variation. That is why AI pays off here first.
AI’s value lies not in the model, but in your ability to see where it belongs(in Danish)The barrier to entry is gone. The bottleneck is no longer technical skill, but business understanding — and the ability to choose the form that matches how often the task recurs.- What do your customers actually buy — and when?(in Danish)Product economics is about understanding what actually drives your business. Not what you think drives it. Most e-commerce companies…
A simple forecast with large consequences(in Danish)As a marketing lead you work with expectations all the time. Expectations for revenue, for performance in your channels and for the effect of your…
Ask your customers: from survey to marketing decisions(in Danish)In marketing, situations often arise where decisions rest on assumptions. We presume that a particular audience thinks or acts in a…
From intuition to insight with data-driven simulations(in Danish)As an e-commerce manager, marketing director or CMO you are often left with questions that start with “what if…?”. What if we doubled…
Lead Ads: a gold mine or a waste of money?(in Danish)Email marketing remains one of the most profitable digital channels for companies. Partly because the channel is owned outright – without…
Are you spending too little on marketing?(in Danish)When companies consider their marketing budget, the discussion often starts with one central question: how much do we actually earn on our…
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The first step is to look at your own numbers
Write a few lines about what you sell and what you want to achieve. Then I will come back with a suggestion for where you can begin.