I have sat on both sides of the table
As a consultant and in-house, I have more than 10 years of experience in digital marketing. It has taught me that the best decisions combine data with commercial judgement. Today I build and use AI to make the analyses faster and the initiatives sharper.
10+
years of experience in digital marketing
As a consultant and in-house.
20–25 %
higher efficiency in sales and marketing at Sportbiz/Li‑Ning
After a two-month engagement.
I know what it takes to carry a plan through, because I do it myself
As a consultant
I have advised companies from the outside and seen what works across industries and business models.
In-house
As Head of Digital Business at Karmameju, I am responsible for budget, channels and results myself.
What you get
An advisor with the outside perspective and the inside experience, who knows that a plan only has value once it is carried through.
Data, commercial judgement and AI are the foundation of my advice
Data-driven
Decisions should rest on facts rather than assumptions. I always start with the customer economics: repeat purchases, customer acquisition, customer value over time and the products that carry the business.
It is the foundation of The Growth Route, where the analysis comes before the budget.
Commercial
An analysis only has value if it moves the top line and earnings. That is why my work always ends in a budget, targets and initiatives that can be measured.
“The combination of deep technical understanding, fact-based decisions and common-sense commercial instinct are important ingredients for momentum, and Anders has them.”
AI
I build and use AI in the daily work — automated analyses, AI-personalised email flows and AI in customer service. It frees up time for the work that needs judgement, and makes the initiatives sharper.
AI initiatives go through the same scoring as everything else, so they are only started when they actually move something.
The first step is to look at your own numbers
Write a few lines about what you sell and what you want to achieve. Then I will come back with a suggestion for where you can begin.