AI’s value lies not in the model, but in your ability to see where it belongs(in Danish)The barrier to entry is gone. The bottleneck is no longer technical skill, but business understanding.I use AI to save time, lift results and create insight
I help single brand companies find and build the AI initiatives that make a measurable difference. Every initiative is scored in The Growth Route, before it is started.
Effect of selected AI initiatives
Customer service AIAll three areas
+70 %
of customer enquiries are answered by AI
Automatic translationFewer resources
98 %
less time spent on translation per market
AI email personalisationBetter performance
87 %
estimated click rate in abandoned cart and browse abandonment flows
The greatest AI effect lies where the areas overlap
Some initiatives save time, others lift results or give faster insight. The strongest do all of it at once. Select an area to see examples.
Fewer resources
AI takes over the repetitive tasks, so the team can spend its time on the work that needs judgement.
- Automatic translation98 % less time spent per market
- Customer service AIAnswers more than 70 % of customer enquiries
Better performance
AI creates content and experiences that lift clicks, conversion and repeat purchases.
- AI email personalisationEstimated 87 % click rate and 24 % conversion rate
- AI product advisorGuides the customer to the right product
Faster insight
AI finds patterns faster and sees connections you would not always spot yourself.
- Analysis of customer enquiriesUncovers recurring problems and requests
- Automated sales analysesA running view of sales and customer economics
All three
The strongest initiatives hit all three areas at once.
- Customer service AISaves time, gives customers faster answers and shows what they are asking about
- EffectMore than 70 % of enquiries are answered by AI
The initiatives that move the most are also the hardest to build
Every initiative is scored on the effect it gives and on how hard it is to build. That decides the order. Select an area or an initiative to see where it sits.
AutomationAgentProject
Figures in the list:EffectHard to build
Scored from 0 to 100. Initiatives above 70 on both axes are built first. Example from a scoring of AI initiatives in a single brand company.
The more a task recurs and varies, the more autonomous the AI has to be
Not everything needs to be an agent. A single question is handled with a prompt, fixed methods belong in a project, recurring tasks should be automated, and only some tasks need an AI that judges and acts on its own.
PromptProjectAutomationAgent
Use it when
You need the answer to one question once.
How it works
You ask the question and give the AI the data it needs, for example an export from the webshop.
Example
Which products were most often bought together last quarter?
Recurrence
Variation
Autonomy
Use it when
You solve different tasks again and again, but with the same method and knowledge.
How it works
The AI is given fixed instructions, examples and documents that are used every time, so the result is consistent.
Example
A project with your tone of voice and brand guidelines that writes product copy, ad briefs and campaign emails.
Recurrence
Variation
Autonomy
Use it when
The task recurs often and follows the same steps every time.
How it works
The AI carries out the task automatically, without anyone pressing a button.
Example
Automatic translation of newsletters for each market with 98 % less time spent.
Recurrence
Variation
Autonomy
Use it when
The task recurs often, but varies from time to time and calls for judgement.
How it works
The AI judges the situation itself and acts within the boundaries you have set.
Example
Customer service AI that answers more than 70 % of customer enquiries.
Recurrence
Variation
Autonomy
The method is described in the insights
AI’s value lies not in the model, but in your ability to see where it belongs(in Danish)The barrier to entry is gone. The bottleneck is no longer technical skill, but business understanding.
What do your customers actually buy — and when?(in Danish)Product economics is about understanding what actually drives your business.
AI in email marketing: the gain lies in the decision, not in the copy(in Danish)Email is the only channel with full control over what each recipient sees, and zero marginal cost of variation. That is why AI pays off here first.Find the AI initiatives that move the most for you
Write where most of your time goes, or where results are lagging. Then I will come back with a suggestion for where AI can make a difference.