Every engagement changed either a decision or a way of working

The hypothesis was that disproportionate resources were going into the webshop. The analysis of repeat purchase rate, cost per new customer, customer economics with allocated fixed costs and permission efficiency pointed the other way: too little was being invested. That led to increased marketing investment and a performance tool.

“Working with Anders has made our decisions far more data-driven. Last year’s figures are still a reference, but today we steer primarily by budget and the underlying customer economics. That has given us greater confidence to invest offensively – with markedly better results on both top line and earnings.”

Carsten Vinter, CFO, Laudrup Vin

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Anders is Head of Digital Business at Karmameju and runs the digital business across markets. This is where the experience of daily operations comes from — and where two AI builds have been made and measured: personalisation of automation emails and preparation of customer service replies.

“As Karmameju’s Head of Digital Business, Anders drives the digital acceleration we have set out to achieve. The combination of deep technical understanding, fact-based decisions and common-sense commercial instinct are important ingredients for momentum, and Anders has them.”

Jens Høgsted, CEO, Karmameju

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A two-month engagement analysing customer and marketing activities, ending in concrete output the company could act on.

“Over a period of two months, Sportbiz/Li‑Ning used Anders Qwist to analyse our customer and marketing activities. […] It was a smooth engagement with the output we wanted, which has improved our efficiency by 20-25%.”

Martin Kent, Marketing Director, Sportbiz

Lead value and breakeven for new leads were calculated, so advertising could be priced on a known basis rather than on a guess.

“At Theis Vine we had Anders analyse the value of our lead generation, including breakeven for new leads. The work Anders has done has been of enormous value to our business […]”

Mark Christensen, Head of E-commerce, Theis Vine

Ongoing advisory on key figures, customer economics and marketing, where the analyses are turned into must win battles and initiatives.

“What sets Anders apart is that he does not only look at the numbers – he understands the business behind them. He manages to combine data, technology and commercial understanding and turn it into initiatives that make sense for us as a brand. That has made him a valuable sparring partner and given us a far stronger foundation for developing CARE BY ME’s e-commerce.”

Camilla Gullits, Founder, CareByMe